Hidden Growth in Your Aesthetic Business
Six KPIs that reveal hidden growth in your aesthetic business, from Amanda Elbourn's CCR 2026 session, and how to train your team to own them.
MEDICAL AESTHETICIAN BUSINESS TRAINING PROGRAMME
Increasing competition, higher patient expectations, and a growing focus on results-driven outcomes are fuelling a rapidly evolving aesthetic industry. Can your therapist team keep up with effective commercial understanding to drive your business forward and ahead of your rivals?
The Medical Aesthetician Business Training Programme has been designed specifically for medical aestheticians and skin specialist therapists working within aesthetic clinics who want to strengthen their commercial awareness, consultation confidence, and contribution to clinic performance and success.
Training is ideal for:
While clinical expertise and skilled treatment delivery remain essential for medical aestheticians and skin and laser therapists, the ability to communicate effectively, convert consultations, build treatment plans, and support patient journeys is what defines high-performing therapist practitioners and successful clinic businesses.
The Medical Aesthetician Business Training Programme teaches your staff how to increase patient conversions, up-sell and cross-sell treatments and retail products, and secure patient retention to augment your revenue.
Delivered via interactive webinar, this structured training programme provides practical, real-world knowledge that can be implemented immediately within your clinic by medical aestheticians to achieve a measurable impact and contribute directly to clinic revenue and performance.
Each module builds on the last, equipping therapists with the tools, techniques, and confidence to improve communication and consultation quality, conduct consistent skin analysis, increase conversion from consultation to treatment, build effective, personalised treatment packages, enhance patient experiences, recommend appropriate retail products and increase sales, and support long-term patient retention.
The Medical Aesthetician Business Training Programme consists of five modules, delivered via live,
interactive webinars. Modules can be chosen individually or undertaken as a full programme. Suitable for individual
medical aestheticians or full clinic teams. Practical learning environment with engaging and real clinic examples.
This module focuses on developing confidence and structure in converting consultations into booked treatments. Delegates will learn how to prepare for consultations effectively, including practical set-up tips, tools, and frameworks that support a professional and consistent approach. The session explores how to guide conversations, understand patient motivations, and present treatment options clearly and confidently. The focus is on ethical, patient-led selling that builds trust and supports conversion.
This module focuses on maximising the value of your current treatment offering. Delegates will learn how to combine treatments from their existing menu into structured, clinically appropriate packages that improve patient outcomes while increasing clinic revenue. The training covers how to position and present packages, so they feel personalised and achievable. The emphasis is on creating complete treatment journeys rather than single treatment bookings.
This module introduces a structured approach to skin analysis supported by effective consultation questioning. Delegates will learn how to assess skin concerns, gather relevant patient information, and communicate findings clearly. The focus is on improving patient understanding, confidence, and trust in treatment recommendations. Consistency and clarity are key outcomes of this module.
This module brings together the full consultation process. Delegates will develop a structured consultation framework supported by practical tools that enhance communication, organisation, and patient understanding. This includes managing expectations, presenting treatment plans, and guiding patients through their journey. The aim is to ensure every consultation is both clinically effective and commercially impactful.
Retail is a key component of both patient outcomes and clinic profitability. This module focuses on how to confidently recommend skincare and retail products as part of the treatment journey. Delegates will learn how to position products as an essential part of achieving results, rather than an optional add-on. The focus is on ethical, patient-focused retailing that increases revenue while enhancing patient outcomes.
The Medical Aesthetician Business Training Programme is delivered by Martine Jarman, a multi-award-winning aesthetic therapist and skin health expert with over 30 years of experience across the spa, wellness, beauty, and medical aesthetics industries. As the founder of SkinGenius Clinic and creator of Skin Script, a prescriptive skincare brand, Martine is recognised as an innovator in advanced skin therapy. Her approach combines science-led treatment with a deep understanding of patient needs, delivering consistently high-level results within a clinical setting.
Martine is a respected key opinion leader and global educator, working with leading skincare brands to educate, inspire, and raise standards across the industry. Her experience spans both hands-on clinical practice and the development of practitioners at all stages of their careers.
At the core of Martine’s work is her passion for mentoring. She is dedicated to supporting medical aestheticians to build confidence, refine their consultation approach, and elevate the level of care they deliver to patients. Her training style is practical, engaging, and focused on real-world application - ensuring delegates not only gain knowledge but can implement it immediately within their clinic environment.
Through this programme, Martine brings a unique combination of expertise, experience, and mentorship, helping to shape confident, commercially aware practitioners who contribute to both patient outcomes and clinic success.
Six KPIs that reveal hidden growth in your aesthetic business, from Amanda Elbourn's CCR 2026 session, and how to train your team to own them.
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