Amanda has always pioneered excellence in aesthetic practice and has a legacy of successes. She brings a wealth of invaluable experience to the forefront of the aesthetics industry. In 2020, she embarked on a new chapter by establishing her consultancy firm, AB Aesthetic Services Ltd, trading at AB Aesthetic Consultant Services (ABACS). Drawing upon her extensive experience and skill set, Amanda is dedicated to empowering aesthetic businesses to thrive and succeed in today’s competitive aesthetic marketplace.

From strategic planning to operational optimisation, marketing strategies, compliance management, and beyond, she offers comprehensive support tailored to the unique needs of each client and has expanded ABACS to provide a dedicated team of specialist consultants with exceptional aesthetic and business experience.

Amanda has won awards, including Top 10 Businesswomen Redefining Success in 2025 (Entrepreneur Mirror) and Pioneering Leader in Aesthetic Business Consultancy in 2025 (SME News, UK Enterprise Awards).

Expertise

What sets Amanda apart in the aesthetics industry is her dual expertise in the medical and business aspects of aesthetic practice. As a trained aesthetic nurse practitioner, she has first-hand experience in administering treatments and understanding the medical intricacies involved. This background enables her to offer a unique perspective, bridging the gap between medical practice and business strategy. She understands the importance of delivering safe and effective treatments while also optimising business operations for success.

Amanda’s background and wealth of experience are unique in the aesthetic industry and give her the skills to offer a complete business support package. She remains extremely passionate about the sector and attends regular conferences and training sessions to stay up-to-date with this fast-paced market. Amanda uses a holistic approach to her client interactions, ensuring she completely understands every aspect of your business to work effectively with you.

Her commitment to excellence is evident in the partnerships she has cultivated with numerous award-winning clinics across the UK. By staying abreast of industry trends and advancements through continuous learning and professional development, Amanda ensures that her clients receive the highest level of expertise and guidance.

Amanda believes in the power of collaboration; by working closely with clinic owners, managers, and practitioners operating clinical practices of all sizes and specialties, we strive to understand individual challenges and aspirations and tailor our services to address specific needs and drive sustainable growth.

Consultancy Services

Amanda invites you to join her on this exciting journey of innovation and growth. Whether you’re a seasoned practitioner or a budding entrepreneur, ABACS is here to guide you towards success. Let’s embark on this transformative journey together and shape the future of aesthetics. We are immensely proud to work with many different clinic owners, managers, and practices supporting clients on their aesthetic journey, sharing in their triumphs and milestones along the way. Together, we redefine industry standards and unlock the full potential of your business.

Consultancy projects can be short- or long-term. Amanda and the ABACS team can offer an exhaustive range of project management services.

Amanda works closely with clinics and individual practitioners to offer a complete business support package and mentoring for aesthetic clinics. She collaborates with both business owners and clinic managers to strategically plan the growth and development of their business, attending monthly management meetings and being an integral part of the team, offering personalised mentoring and coaching services.

After over two decades of working in the aesthetics industry and establishing a network of contacts in specialist aesthetic services, Amanda can recommend and engage the input of ABACS specialist consultants and the services of other individuals and companies that we truly believe you can trust to provide affordable and successful support for your business in many specialist aesthetic services.