Jane Nriapia is the founder of BoutiqueSEO, a specialist digital marketing agency helping medical aesthetics clinics improve their visibility, attract more patients, and achieve sustainable growth through search engine optimisation (SEO).
Jane has more than 16 years of experience in digital marketing, including several years working specifically within the medical aesthetics industry including roles within an award-winning cosmetic training house and a CQC-registered clinic. Before launching BoutiqueSEO, she held senior in-house and agency roles, including Head of SEO at a leading aesthetics marketing agency. Her experience has given her a detailed understanding of the commercial challenges clinic owners face, from investing in the right website and marketing platforms, to measuring whether their activity is generating genuine patient enquiries.
Jane is also a published contributor to the Aesthetics Journal and regularly creates educational content about SEO, websites, digital visibility, and the changing search landscape. As a guest speaker for ABABA, Jane delivers up-to-date advice, guidance, and training to our delegates, and her approach focuses on making digital marketing clear, practical and commercially relevant, helping clinic owners make more confident decisions about where to invest their time and marketing budget.
He has a hands-on, approachable way of working, offering professional experience and specialist knowledge on company accounts, tax planning, equipment purchasing, payroll and staffing, bookkeeping, business scaling, financial reviews and planning, plus the most misunderstood area of taxation in the aesthetic sector, VAT, including partial and full medical exemption.