With more than 20 years of experience in the medical aesthetics sector, Lorna is an award-winning journalist, content specialist, and the founder of The Aesthetic Scribe, providing bespoke copywriting and content creation for aesthetic professionals and suppliers.
Lorna spent 18 years as Editor of ConsultingRoom.com, the UK’s largest and longest-running online aesthetic patient information portal, building an extensive portfolio of published articles for aesthetic trade publications and national newspaper supplements. She has spoken on regulation and advertising standards at leading industry events, including FACE, Olympia Beauty, SMART Ideas, CCR, and BAAPS. Lorna has also served on the Expert Advisory Board for Save Face, the national register of accredited non-surgical cosmetic treatment providers, for more than a decade.
Drawing on her experience of the sector and its regulatory landscape, Lorna helps aesthetic clinics and medical practitioners understand the rules governing the marketing of cosmetic surgery and non-surgical cosmetic interventions, especially the laws surrounding promoting prescription only medicines to the public, social responsibility, and the under-18s. Her sessions as a guest speaker for ABABA explore the requirements of the MHRA, the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA), using the CAP Code, The Blue Guide, and real-world examples to explain how to achieve compliance across websites, social media, price lists, and other marketing materials.
From botulinum toxin treatments for wrinkles and excessive sweating to prescription weight loss medicines, Lorna tackles common misconceptions, indirect promotion, product claims, before and after imagery, and the challenges surrounding off licence treatments. Her practical, case-led approach demystifies the regulations and explores recent crackdowns, helping practitioners recognise potential pitfalls, reduce the risk of complaints and sanctions, and promote their services responsibly. Her message is clear: regulatory compliance does not mean the end of effective marketing.